The streaming service from the search engine “Google Play Music” has not been a real threat to the other services Apple Music and Spotify. Google is trying now trying to change that with some interesting modifications. Not only it tracks the data, but will also select music based on what you’ve heard in the past. Spotify already has this feature with the weekly and daily mix, but Google is also the parent company of YouTube and therefore is not be limited to streaming service in music.
Not only Google will evaluate based on your search history the accuracy of the interests are filtered with things like what time of day it is, whether the user is at work or that he just sits on a Sunday morning or if he is going to do something at home. In short, Google wants to provide the most appropriate music for their users. A development that perhaps not everyone is would be surprised, but it shows how powerful the company can be when it comes to personal data.